Marketing Certificate Online

This marketing online course,  is delivered over six in-depth modules:

Module 1 – Introduction to Marketing

The course begins by providing candidates with a broad overview of marketing from a contemporary corporate perspective.  Along with investigating the value and importance of marketing in general, candidates explore the primary elements of the marketing mix and the various roles/duties of the professional marketing manager.

Module 2 – Marketing Environment

Course content in Module 2 guides candidates through the marketing environment.  Candidates study the way in which marketing does not take place in a vacuum and can be influenced by a wide variety of factors, while discussing the specifics of Micro, Macro and Internal marketing in a business context.

Module 3 – Market Segmentation

A discussion of market segmentation follows in the third module, helping candidates build a better understanding of the different market types and the key characteristics of each.  Additional subtopics discussed include how to segment a market and why doing so can be beneficial as a marketing manager.

Module 4 – Consumer Behaviour

The importance of both understanding and analysing consumer behaviour represents the primary theme throughout Module 4.  Candidates explore a variety of customer types and their respective characteristics, how consumer behaviour is influenced by various factors, what can be learned by intensively analysing audience buying processes and more.

Module 5 – Developing a Marketing Plan

Course Module 5 provides candidates with a detailed breakdown of the contemporary business marketing plan, investigating each of its most important elements in-depth.  Additional subtopics introduced include product innovation value, the power and influence of consumer feedback, planning/implementing marketing audits and the consequences of poor marketing planning.

Module 6 – Promotion Mix

The closing course module centres on the promotion mix, guiding candidates through the value of promotion as a marketing tool/strategy and a series of associated challenges.  Candidates discover how to use promotion effectively, in conjunction with all other key elements of the professional marketing mix.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.